What is a "Soft Pull"?

A "soft pull" typically occurs when a customer’s credit is checked as part of a prequalification process. Unlike hard queries or “hard pulls”, "soft pulls" do not affect a customer’s credit score.


Thanks to nearly two decades of experience in the automotive retail space, CBC is considered an industry leader when it comes "soft pull" solutions. We bring together real-world experience, automation, and simplicity to provide prequalification "soft pull" solutions and services to a multitude of organizations from lenders to equipment dealers.

Work With Us

CBC provides "soft pull" solutions and services to the following industries:
  • Lenders
  • Loan Brokers
  • Solar Contractors
  • Funding Sources
  • Equipment Dealers
  • Medical/Dental
  • Debt Consolidation
  • Orthodontics
  • Student Loans
  • Hearing Aide Financing
  • Home Improvement
  • Security System
  • Business Loans

CBC does NOT provide service to the following industries: Credit Repair, Credit Counseling , Tenant Screening, Mortgage, Employment Screening, Loan Forgiveness, and Attorney/Legal Screening.

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